I am Christopher McKee, part Dad, part Creative Director. Birmingham born. London raised. Melbourne based. And exceptional at leading big brands to new waters to sip something unexpected.
I’m currently learning to barbecue in the burbs, having just left the creative powerhouse of McCann London for a life down under. At McCann, I ran the Sky Sports and TSB accounts while working across other blockbuster brands including Xbox, eBay and Nurofen.
#114 Most Awarded Creative Director in the World 2021 | Creative Circle, DMA & Roses Jury | D&AD New Blood Jury & Mentor
Awards:
Cannes Lions - Gold - BT Sport/Unscripted - Entertainment for Sport/Brand Storytelling
Cannes Lions - Silver - BT Sport/Unscripted - Direct/Use of Social Platforms
Cannes Lions - Bronze - BT Sport/Unscripted - Creative Data/Data-enhanced Creativity
Cannes Lions - Finalist - BT Sport/Unscripted - Direct/Co-creation & User Generated Content
Cannes Lions - Finalist - BT Sport/Unscripted - Social & Influencer/Social Data & Insight
D&AD - Yellow Pencil - BT Sport/Unscripted - PR/Use of Digital & Social Media
Effie Awards - Finalist - TSB/Elephant in the Room - Behavioural Science
Effie Awards - Finalist - TSB/Elephant in the Room - Finance
LIA - Gold - BT Sport/Unscripted - Creative Use of Data - Data-Led Creativity
Creative Circle - Gold - BT Sport/Unscripted - Best Social Media Campaign
Creative Circle - Silver - BT Sport/Unscripted - Best Integrated Campaign
Creative Circle - Silver - BT Sport/Unscripted - Best PR Exercise
Creative Circle - Silver - BT Sport/WWE Moving Day - Best use of Ambient/Guerilla
Creative Circle - Silver - BT Sport/The Unseen Stats - Best Use of Data
Creative Circle - Bronze - BT Sport/The Unseen Stats - Best Digital for Positive Change
DMAs - Grand Prix Finalist - BT Sport/The Unseen Stats
DMAs - Gold - BT Sport/The Unseen Stats - Best Use of AI
DMAs - Bronze - BT Sport/The Unseen Stats - Best Use of Data and Insight
DMAs - Silver - BT Sport/The Unseen Stats - Sports
Marketing Week - Winner - TSB/Elephant in the Room - Best Campaign of 2023
Marketing Week Awards - Winner - BT Sport/The Unseen Stats - Data-Driven Marketing
Marketing Week Awards - Finalist - BT Sport/The Unseen Stats - Sport, Gaming and Entertainment
The Gerety Awards - Finalist - BT Sport/The Unseen Stats - Work For Good Cut - Digital
The Caples - Silver - BT Sport/The Unseen Stats - Creative Use of Data
The Caples - Bronze - BT Sport/The Unseen Stats - Branded Content
The Caples - Bronze - BT Sport/The Unseen Stats - Radical New Strategy
Campaign Tech Awards - Highly Commended - BT Sport/The Unseen Stats - Tech for Good
Campaign Tech Awards - Finalist - BT Sport/The Unseen Stats - Best Use of Insight
The Lovie Awards - Bronze - BT/Digital Dash - Apps, Mobile & Voice/Games
The Lovie Awards - Finalist - BT/Digital Dash - Apps, Mobile & Voice/Family & Kids
The Lovie Awards - Bronze - BT SPort/The Unseen Stats - Social, Public Service & Activism
Eurobest - Winner - BT Sport/Unscripted - Creative Data
Contagious Pioneer 2021 - Wunderman Thompson - Top Ten Best and Bravest Agencies
#11 Most Awarded UK Agency 2021 (89th Globally) - Wunderman Thompson
Clio Awards - Gold - BT Sport/Unscripted - Creative Use of Data
Clio Awards - Silver - BT Sport/Unscripted - Social Media/Multi-Platform
The Webby Awards - Nominee - BT Sport/The Unseen Stats - Best Use of Data Driven Media
The Webby Awards - Winner - BT Sport/Unscripted - Best Social Community Building and Engagement
The Webby Awards - Nominee - BT/Digital Dash - Game or Application
The One Show - Finalist - BT Sport/The Unseen Stats - Social Media/Creative Use of Data
The One Show - Gold - BT Sport/Unscripted - Digital Craft/Creative Use of Data
The One Show - Merit - BT Sport/Unscripted - Integrated/Innovation in Integrated Branding
The Drum Marketing Awards - Finalist - BT/Digital Dash - Sport and Leisure
The Drum Marketing Awards - Finalist - BT Sport/The Unseen Stats - Mobile
Data IQ Awards - Finalist - BT Sport/The Unseen Stats - Data for Good/Data for Society
I-COM Data Creativity Awards - Winner - BT/The Unseen Stats - Social Media
Epica - Network of the Year - Wunderman Thompson
Epica - Silver - BT/Digital Dash - Branded Content/Branded Games
Epica - Bronze - BT/Digital Dash - Mobile Sites & Apps
Epica - Bronze - BT/Red Lioness - Gender Equity
Epica - Finalist - BT/Red Lioness - Communications & Public Services
Epica - Bronze - BT Sport/WWE is Moving - Alternative Media
Epica - Finalist - BT Sport/WWE is Moving - Public Relations
Marketing Week Masters - Finalist - BT/Protect - Media and Telecoms
DMAs - Grand Prix Winner - BT Sport/Unscripted
DMAs - Gold - BT Sport/Unscripted - Best Creative Solution
DMAs - Gold - BT Sport/Unscripted - Best Use of Social Media
DMAs - Gold - BT Sport/Unscripted - Best Customer Acquisition Campaign
DMAs - Gold - BT Sport/Unscripted - Sports
DMAs - Silver - BT Sport/Unscripted - Best Data Storytelling
Clear Channel Outdoor Media Awards - Gold - WWE Moving Day - Installation and Experience
Campaign Integrated Agency of the Year 2021 - Wunderman Thompson
3x Campaign Customer Engagement Agency of the Year (2018/2019/2020) - Wunderman Thompson
The Drum Digital Awards - Highly Commended - Digital Dash - Best Pivot Initiative
The Drum Digital Awards - Finalist - Digital Dash - Best Use of Gaming
The Drum Digital Awards - Finalist - Digital Dash - Mobile
Campaign Experience Awards - Gold - WWE Moving Day - Integrated Marketing Campaign
Campaign Experience Awards - Gold - Red Lioness - Experience For Good
Campaign Experience Awards - Finalist - Red Lioness - Outstanding Creative Idea
WPP Extraordinary Awards - Finalist - BT Sport/Unscripted - Creative Transformation
The Drum OOH Awards - Winner - Plusnet/Bloody ‘ell Clasico - Local Campaign
The Drum OOH Awards - Finalist - Plusnet/Bloody ‘ell Clasico - Best Interconnected OOH Formats
The Drum OOH Awards - Finalist - Plusnet/Bloody ‘ell Clasico - Copywriting
The Drum OOH Awards - Winner - BT Sport/WWE Moving Day - Disruptive
The Drum OOH Awards - Winner - BT Sport/WWE Moving Day - Transport
The Drum OOH Awards - Finalist - BT Sport/WWE Moving Day - Best Use of Location
The Drum Content Awards - Winner - BT Sport/WWE Moving Day - Best Integrated Cross-Channel Cross Media
The Drum Content Awards - Finalist - BT Sport/WWE Moving Day - Best Branded Content Campaign
The Lovie Awards - Bronze - BT Sport/WWE Moving Day - Branded Entertainment/Entertainment & Sport
The Lovie Awards - Gold - BT Sport/Unscripted - Best Integrated Campaign
The Lovie Awards - Gold - BT Sport/Unscripted - Best PR Campaign
The Lovie Awards - Gold - BT Sport/Unscripted - Best Social Media Campaign
The People’s Lovie Award - BT Sport/Unscripted - Best Integrated Campaign
The People’s Lovie Award - BT Sport/Unscripted - Best PR Campaign
The Drum Experience Awards - Grand Prix Winner - BT/Red Lioness
The Drum Experience Awards - Winner - BT/Red Lioness - Sports or E-Sports Experience of the Year
The Drum Experience Awards - Winner - BT/Red Lioness - Pivot Initiative of the Year
The Drum Experience Awards - Highly Commended - BT/Red Lioness - Community or Non-for-profit Experience
The Drum Experience Awards - Finalist - BT Sport/WWE Moving Day - Brand Activation/Integrated COTY
The Drum Experience Awards - Finalist - BT Sport/WWE Moving Day - Product Launch/Relaunch EOTY
The Drum Experience Awards - Finalist - BT Sport/WWE Moving Day - Sports or E-Sports Experience of the Year
The Social Buzz Awards - Winner - BT Sport/Unscripted - Best Travel/Leisure/Sports Media Strategy/Campaign
The Social Buzz Awards - Finalist - BT Sport/Unscripted - Best Integrated Campaign
Marketing Week Masters - Winner - BT Sport/Unscripted - Sport, Gaming and Entertainment
Marketing Week Masters - Winner - BT Sport/Unscripted - Data-Driven Marketing
Marketing Week Masters - Winner - BT Sport/Unscripted - Best Use of a Small Budget
Marketing Week Masters - Finalist - BT Sport/Unscripted - Content
Marketing Week Masters - Winner - BT Sport/Unscripted - PR and Brand Storytelling
Marketing Week Masters - Finalist - BT/Red Lioness - Brand Experiences and Events
Marketing Week Masters - Finalist - BT Sport/Cancel It - Social Media
Marketing Week Masters - Finalist - BT Sport/WWE Moving Day - PR and Brand Storytelling
Marketing Week Masters - Finalist - BT Sport/WWE Moving Day - Best Use of Influencers
Marketing Week Masters - Finalist - Marketing Team of the Year
Gerety Awards - Finalist - BT/Red Lioness - Experience Cut
Gerety Awards - Finalist - BT/Digital Dash - Communication Cut
Campaign Media Week Awards - Gold - BT Sport/Unscripted - Media Idea
Creativepool Awards - Bronze - BT Sport/Unscripted - PR
Creativepool Annual - Bronze - BT Sport/The Unseen Stats - Data
Creativepool Annual - Silver - BT Sport/The Unseen Stats - Publishing
Creativepool Annual - Finalist - BT Sport/The Unseen Stats - Social Good
Campaign Media Week Awards - Silver - BT Sport/Unscripted - Best Use of Content (Over 250k)
Campaign Media Week Awards - Gold - BT Sport/Unscripted - Media Idea
Campaign Media Week Awards - Silver - BT Sport/Unscripted - Best Use of Content (Over 250k)
The Drum PR Awards - Winner - BT/Red Lioness - Sport and Leisure
The Drum PR Awards - Highly Commended - BT Sport/WWE Moving Day - Best Event, Stunt or Promo Activation
The Caples - Gold - BT Sport/Unscripted - Best Integrated Campaign
The Caples - Sliver - BT Sport/Unscripted - Creative Use of Data
The Caples - Silver - BT Sport/Unscripted - Innovation
The Caples - Silver - BT Sport/Unscripted - PR
The Caples - Bronze - BT/Red Lioness - Ambient/Guerilla/OOH
The Caples - Bronze - BT/Red Lioness - PR
The Caples - Finalist - BT/Red Lioness - Radical New Strategy
The Caples - Finalist - BT Sport/WWE Moving Day - Ambient/Guerilla/OOH
The Caples - Finalist - BT Sport/WWE Moving Day - Branded Content
The Caples - Finalist - BT Sport/WWE Moving Day - PR
The Caples - Finalist - BT Sport/WWE Moving Day - Integrated
The Caples - Bronze - BT Sport/Cancel It - Ambient/Guerilla/OOH
The Caples - Finalist - BT Sport/Cancel It - Traditional Media
The Caples - Finalist - BT Sport/Cancel It - PR
Epica Awards - Gold - BT Sport/Unscripted - Recreation & Leisure
The Drum Marketing Awards - Winner - BT Sport/Unscripted - Sport & Leisure
The Drum Marketing Awards - Finalist - BT Sport/Cancel It - Sport & Leisure
Fire Award - Winner - BT Sport/Unscripted - Best Global Campaign within Wunderman Thompson
CIPR Awards - Winner - BT/The Red Lioness - Arts, Culture, Sport or Entertainment
CIPR Awards - Finalist - BT Sport/WWE Moving Day - Best Event
Campaign Tech Awards - Winner - Land Rover/The Evoque Button - Best Use of Tech in CRM
DMAs - Gold - Land Rover/The Evoque Button - Best Use of Mail
DMAs - Silver - Land Rover/The Evoque Button - Automotive (Best in Class)
DMAs - Silver - Land Rover/The Evoque Button - Best Customer Journey
The Drum Advertising Awards - Winner - BT Sport/Cancel It - Billboards
The Drum Advertising Awards - Winner - BT Sport/Cancel It - Sport & Leisure
Sport Industry Awards - Winner - BT/Red Lioness - Fan or Community Engagement
Sport Industry Awards - Finalist - BT/Red Lioness - Experiential Marketing
Sport Industry Awards - Finalist - BT Sport/Unscripted - Communications
Sport Industry Awards - Finalist - BT Sport/Unscripted - UK Campaign of the Year
Sport Industry Awards - Finalist - BT Sport/Cancel It - Sport Event Coverage
The Caples - Bronze - BT/The Garden Drop - Direct Mail B to C
Fresh 19 - Bronze - BT/The Garden Drop - Cinematography
Fresh 19 - Bronze - BT/The Garden Drop - Commercial & Branded Content
DMAs - Finalist - BT/The Garden Drop - Utilities & Communications
DMAs - Finalist - BT/The Garden Drop - Best Door Drop
The Drum Marketing Awards - Finalist - BT/The Garden Drop - Best Use of Mail
Marketing Week Masters - Finalist - Jaguar/#FeelWimbledon - Automotive
The Smalls Film Festival - Finalist - Land Rover/Winter is Served - Best Bite Size Film
Cannes Lions - Finalist - Sony Xperia/Demand Great - Health/Pharma
Clio Awards - Bronze - Sony Xperia/Demand Great - Healthcare/Innovation
Effie Awards - Bronze - Pringles/Speaker Can - Best In Class Integrated Campaign
W3 Awards - Silver - Sony Xperia/Demand Great - Online Video & Technology
W3 Awards - Silver - Cunard/Designed Over Decades - Branded Content
Digital Impact Awards - Gold - Sony Xperia/Demand Great - Best Use of Online Video
Digital Impact Awards - Bronze - Somersby/Refreshingly Real Reviews - Best Use of Social
Dadi Awards - Gold - Sony Xperia/Demand Great - B2B
Dadi Awards - Finalist - Somersby/Refreshingly Real Reviews - Use of Social Media
BR Digital Awards – Finalist – Sony Xperia/Demand Great – Communications
MAAW Globe Awards - Gold - Uniqlo/Convert Your Energy - Experiential
MAAW Globe Awards - Gold - HP & Movember/The Motivator - Consumer Products Food
The Lovie Awards - Finalist - Cunard/Designed Over Decades - Branded Content
The Lovie Awards - Finalist - Cunard/Designed Over Decades - Animation & Online Advertising
The Best Awards - Gold - Dr Pepper/Pants or Prizes - Best Creative Sales Promotion
The Best Awards - Gold - Dr Pepper/Pants or Prizes - Best Sales Promotion Led Campaign
The Best Awards - Runner Up - Lurpak Experiential - Best and Most Effective Long Term Campaign
IPM Awards - Silver - HP & Movember/The Motivator - Food
IPM Awards - Bronze - HP & Movember/The Motivator - Charity Partnership Marketing
IPM Awards - Silver - Uniqlo/Convert Your Energy - Healthcare, Fashion & Beauty
IPM Awards - Silver - Dr Pepper/Pants or Prizes - On-pack Promotion
IPM Awards - Bronze - Dr Pepper/Pants or Prizes - Non-alcoholic Drinks
MCCA Award - Best in Class - Pringles/Speaker - Integrated Campaign
D&AD New Blood - Yellow Pencil
Shelf Awards - Winner