SKY SPORTS / KEEP UP
We remixed Stormzy’s cult classic ‘Shut Up’ as a diss track to the doubters of women’s football, creating a modern day anthem that reps our rising nation of dedicated WSL fans.
Coverage: Finalist at the Women’s Football Awards, Campaign’s Ad of the Day, Creative Brief’s Hot Pick, Creative Salon’s Work of the Week, Advertising Association Ad of the Week, featured in Little Black Book, Marketing Week, Marketing Beat, Four Stars on David Reviews
Role: Creative / Creative Director
Directed by Nathan James Tettey at Knucklehead
60” TVC / Stormzy’s cousin, Nadia Rose, leads our all-star modern-day WSL anthem.
The Streets / A modular Sky Sports x WSL identity, implemented across OOH, digital and social.
Scenes / Campaign photography captured by Latoya Okuneye.
