HONDA / RACING SPIRIT

After a seven-year absence, it was our job to mark Honda's return to F1 - redefining their online presence.

We injected Honda’s legendary Racing Spirit into three Power Unit test films, Twitter Engine Heads and a live race data website.  

Coverage: Featured in Design Week, Campaign, The Drum and Little Black Book

Role: Creative

Directed by Lorrin Braddick at Archer’s Mark

Power Unit Tests / Celebrating the engineering brilliance behind their 2015 vehicle (shot without any access to it).

Power Unit Personalities / Tweeting live, pushing on Jenson/Alonso while interacting with the Honda community. Revealed via unique Influencer packs.

Live Race Data Website / Honda’s web experience was turned into a live data hub for fans.