UNIQLO / CONVERT YOUR ENERGY
HEATTECH is an innovative technology that recycles your energy, so we created a campaign that did the same.
Uniqlo became the first brand to use Pavegen flooring to recycle consumer energy and use it to power their stores.
Awards: Gold at the MAAW Globe Awards, Silver at the IPM Awards
Role: Creative
Case Study / An overview of the whole campaign.
In the Cold / Outside of our kinetic-powered stores, ‘Hot Spots’ enabled thousands more to convert their energy.
Powered by the People / Oxford Street fitted with Pavegen tech to help power the store, the same happened in Paris and New York.
Social Coverage / Social heat generated, campaign stats and new locations were actively updated every day.
