TSB / ElEPHANT IN THE ROOM
We Britons find it notoriously difficult to talk about our dosh. It’s the big ol’ elephant in the room.
But, open-up about your money worries (to TSB’s free Money Confidence Experts) and that seemingly overwhelming beast needn’t seem so scary. Introducing Tiny. Less towering trunk, more cute companion. Voiced by Daisy May Cooper.
Awards: 2x Effie Finalist, Marketing Week’s Best Campaign of 2023 Outright Winner, featured in Creative Review, Campaign, The Stable, Shots, Creative Boom, Little Black Book, Roast Brief US, Marketing Beat, Creative Salon and Marketing Week, Five Stars on MAA, Four Stars on David Reviews
Role: Creative / Creative Director
Directed by Finn Keenan at Riff Raff
C4 Advertising Special / Tiny took over the UK’s biggest ad break with five bespoke intro idents.
Launch TVC / Introducing the UK to our two-hundred-year-old metaphorical idiom.
Business Banking TVC / Launched alongside our hero brand spot, helping small businesses tackle the ‘Elephant in the Room’.
OOH / It’s all about perspective. With a little chat, money worries needn’t feel so mammoth.
