BT SPORT / The FORMATION
The match day programme is a ritual spanning nearly 150 years, halted overnight by the pandemic.
With fans craving the sport they love, we turned this century old tradition into a revolutionary digital engagement platform.
Role: Creative Director
Case Study / The greatest season of CRM in the history of the game.
Live & Direct / Every week. Every game. Every goal.
You’ve Only Got One Module / We didn’t, we had loads. New. Every week.
Bitesize Edition / Chuggable social editions in Stories for Champions League nights.
20/21 Review / Fans of The Formation could dissect their season in absolute detail.
