BT / RED LIONESS
With the addition of three letters, the most common pub name in the UK became a defiant symbol of change - the Red Lioness.
The first UK pub to commit to screening women’s football - to date, over 1000 pubs have joined our pledge.
Awards: Grand Prix and 2x Winner at The Drum Experience Awards, Gold at the Campaign Experience Awards, Winner at the Sport Industry Awards, Winner at The Drum PR Awards, Winner at the CIPR Awards, 2x Bronze at The Caples, Bronze at Epica, Finalist at the Gerety Awards, Finalist at the Marketing Week Masters, featured in Campaign and PR Week
Role: Creative / Creative Director
Case Study / The first pub to commit to showing every woman’s WSL and Lioness match.
Home of Women’s Football / Rebranded inside and out, female-first facilities and a bespoke women’s foosball table.
