eBAY / CUBID
Introducing the cheeky renaissance cherub and self-confessed anti-hero of Valentine's Day, Cubid. He understands that some folk prefer the latest sneakers over a nuked ready meal for two. The stuff you’re actually longing for is sitting in your eBay Watch List. And while dates might let you down, your bargain YSL bag never will.
Coverage: Advertising Association Ad of the Week, featured in Campaign, AdAge, The Drum and Little Black Book
Role: Creative
eBae / A social takeover that repositioned eBay as a cheeky cherub over Valentine’s.
Post Porn / We created nearly 100 pieces of content to get folks frothing over their favourite things.
Viral Infection / Everybody from Abi to Aldi got involved.
In the Mood / More posts and heavenly copy helped the masses get in on the action.
